We've made the ordinary extraordinary.

A fun person enjoying their well-fitted underwear A fun person enjoying their well-fitted underwear

CONTAGIOUS CONFIDENCE

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Remarkably soft fabric stays in place, yet stretches & moves with any body.

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More sizes for more people.

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Vibrant designs radiate personality & energy.

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Our underwear is for every body; the happiness it causes is contagious.

EXTRAORDINARY WEAR TESTING

We designed our size chart based on measurements of:

40

different body types

We set out to create underwear that truly empowers: not just with design, but with amazing fit for every body . Our testing & feedback are beating industry standards.

QUALITY WHERE IT COUNTS

We made our underwear extra stretchy & durable with a combed cotton/elastane blend and a high stitch count in the seams.

No more muffin tops or pantylines! Highly elastic lace trim softens edge & lines.

Forgiving black liner hides staining in both bikini and hipster.

REVIEWS

“The designs were vibrant, fun to wear, and felt like I wasn’t wearing any underwear.”
“These felt true to size, stayed in place, and have great coverage.”
“Can’t state enough how comfortable underwear was . It wasn’t like normal cotton underwear, it feels amazing.”
“Great butt coverage, good length, did not rise up as I wore them throughout the day.”

WOMEN’S HIPSTER SIZE COMPARISON

“The perfect fit” is thrown around a lot, but it’s something we stand behind. That’s why we show a photograph of every single size on different bodies. Colorful confidence starts with an amazing fit.

WOMEN’S BIKINI SIZE COMPARISON

MEN’S BOXER BRIEF SIZE COMPARISON

UNDERWEAR MADE TO FIT YOU

We believe in the power of confidence. The world tries to dictate how you can be, and how you should fit in. It takes bravery to be yourself. We make awesome underwear that laughs defiantly at the world’s expectations. Everyone deserves to feel comfortable and confident from the inside out— and our underwear dares to do just that.